Lessons

Lesson videos

Eight questions, in order. Each video is 20 seconds.

The path · 20 s

The eight questions

See the whole path in 20 seconds.

Watch: The eight questions Download video: The eight questions

1 What do you really know about your idea?

Your idea, who it is for, and how much of it anyone has measured.

1 of 5 · Desk · TeamFlow

Say the problem

What are we solving, and who for?

Watch: Say the problem Download video: Say the problem
2 of 5 · Product · TeamFlow

Meet your product

Who is actually going to pay?

Watch: Meet your product Download video: Meet your product
3 of 5 · Product · TeamFlow

Find your workspace

Where do your starting numbers come from?

Watch: Find your workspace Download video: Find your workspace
4 of 5 · Product · TeamFlow

Check your basic numbers

Which number are you betting on, unchecked?

Watch: Check your basic numbers Download video: Check your basic numbers
5 of 5 · Desk · TeamFlow

Did it really run?

How much of this is measured?

Watch: Did it really run? Download video: Did it really run?

2 Will it grow?

By what it grows, when to start, and how hard to push.

1 of 8 · Product · CreatorCircle

Pick how it grows

Will it grow, and by what?

Watch: Pick how it grows Download video: Pick how it grows
2 of 8 · Product · SeasonQuest

Plan a product type

What if your kind isn't listed?

Watch: Plan a product type Download video: Plan a product type
3 of 8 · Product · SeasonQuest

Pick a launch week

Launch now, or wait for the moment?

Watch: Pick a launch week Download video: Pick a launch week
4 of 8 · Product · TeamFlow

Before you start

What does more time to prepare cost?

Watch: Before you start Download video: Before you start
5 of 8 · Product · TinySteps

What could change around you?

Does a busy season help you grow?

Watch: What could change around you? Download video: What could change around you?
6 of 8 · Product · RepairBox

Signal strength, not timing

Push harder, or start sooner?

Watch: Signal strength, not timing Download video: Signal strength, not timing
7 of 8 · Product · RepairBox

Set when a change runs

Run the promotion early, or later?

Watch: Set when a change runs Download video: Set when a change runs
8 of 8 · Product · RepairBox

Target one campaign

One campaign: which offers move?

Watch: Target one campaign Download video: Target one campaign

3 Will people want it?

What a yes is worth, and which guess to test first.

1 of 8 · Society · TinySteps

How might people react?

They say yes. Will they stay, and pay?

Watch: How might people react? Download video: How might people react?
2 of 8 · Desk · TinySteps

Set safe limits

What must never happen here?

Watch: Set safe limits Download video: Set safe limits
3 of 8 · Society · Example study

How answers change settings

What if you believed every answer?

Watch: How answers change settings Download video: How answers change settings
4 of 8 · Society · Example study

How sure is each number?

It says 100% sure. Plan on it?

Watch: How sure is each number? Download video: How sure is each number?
5 of 8 · Society · Example study

Plan a what-if change

Four numbers moved. Which to test?

Watch: Plan a what-if change Download video: Plan a what-if change
6 of 8 · Product · TicketPal

Change one guess

Which guess, if wrong, sinks the plan?

Watch: Change one guess Download video: Change one guess
7 of 8 · Desk · SafeSignal

Ask about real people

Has anyone measured the people part?

Watch: Ask about real people Download video: Ask about real people
8 of 8 · Desk · BookLoop

Plan a people study

When would you trust a people study?

Watch: Plan a people study Download video: Plan a people study

4 Where do people get stuck?

Which leak costs most, and whether your plan shows leaving at all.

1 of 2 · Desk · SeasonQuest

Make the path easier

Which leak is worth fixing?

Watch: Make the path easier Download video: Make the path easier
2 of 2 · Product · CreatorCircle

Compare example products

Can anyone leave your plan?

Watch: Compare example products Download video: Compare example products

5 Where should it start?

Which place comes first, and what its map can tell you.

1 of 5 · Product · SafeSignal

Which place do you need?

Which one place comes first?

Watch: Which place do you need? Download video: Which place do you need?
2 of 5 · Geo · SafeSignal

Where map data comes from

Can you trust this map?

Watch: Where map data comes from Download video: Where map data comes from
3 of 5 · Geo · CoolBlock

Explain a blank map

Blank: nobody there, or nobody measured?

Watch: Explain a blank map Download video: Explain a blank map
4 of 5 · Geo · CoolBlock

Map mode before an incident

What does a normal day look like?

Watch: Map mode before an incident Download video: Map mode before an incident
5 of 5 · Desk · CoolBlock

Ask for missing map data

Real data, or a stand-in?

Watch: Ask for missing map data Download video: Ask for missing map data

6 Can we deliver it?

Whether there is room where the demand is.

1 of 3 · Geo · SafeSignal

Compare two map layers

Is there room where the demand is?

Watch: Compare two map layers Download video: Compare two map layers
2 of 3 · Geo · SafeSignal

Draw one area to check

How small must the question be?

Watch: Draw one area to check Download video: Draw one area to check
3 of 3 · Geo · SafeSignal

Bring a map fact back

Does the map fact change the plan?

Watch: Bring a map fact back Download video: Bring a map fact back

7 Which option is best?

What the leading option stands on, and a rule you can pass.

1 of 3 · Desk · RepairBox

Three choices, not one

Why can't the helper just pick?

Watch: Three choices, not one Download video: Three choices, not one
2 of 3 · Product · TicketPal

Change only one thing

Two plans differ. Which change did it?

Watch: Change only one thing Download video: Change only one thing
3 of 3 · Product · BookLoop

Choose a next step

Can you pass your own rule?

Watch: Choose a next step Download video: Choose a next step

8 Can they trust what you hand over?

What a link, a save, a copy, a helper and an expert do with your plan.

1 of 10 · Product · TeamFlow

Check what a link keeps

Will they see the plan you made?

Watch: Check what a link keeps Download video: Check what a link keeps
2 of 10 · Product · TeamFlow

Save the change you keep

Will your change be kept?

Watch: Save the change you keep Download video: Save the change you keep
3 of 10 · Product · TeamFlow

Check the calculator copy

Can you check it outside the app?

Watch: Check the calculator copy Download video: Check the calculator copy
4 of 10 · Desk · TeamFlow

Which helpers can run?

What can the helpers actually do?

Watch: Which helpers can run? Download video: Which helpers can run?
5 of 10 · Desk · TeamFlow

Choose a helper's access

How much should a helper touch?

Watch: Choose a helper's access Download video: Choose a helper's access
6 of 10 · IndustrialPM · TinySteps

Ask an expert one question

Which question needs a real person?

Watch: Ask an expert one question Download video: Ask an expert one question
7 of 10 · IndustrialPM · TinySteps

Agree the scope before work starts

What does the expert promise, before work?

Watch: Agree the scope before work starts Download video: Agree the scope before work starts
8 of 10 · IndustrialPM · TinySteps

Accept findings, or ask for changes

Findings arrived. Accept them, or ask again?

Watch: Accept findings, or ask for changes Download video: Accept findings, or ask for changes
9 of 10 · Desk · TicketPal

Share what your class found

Two numbers, one thing. Does it matter?

Watch: Share what your class found Download video: Share what your class found
10 of 10 · Desk · CoolBlock

Plan a seven-minute demo

What must you say out loud?

Watch: Plan a seven-minute demo Download video: Plan a seven-minute demo